Response to Sean's Question: What is the Biggest Edge one Business has Over the Other in Marketing?

The biggest edge one business has over the other in marketing is creative ideas. Whichever company can gain consumers interest more effectively will gain a larger profit and do better than their competitors. Time is also a key factor. The quicker a company gets their product into the market the quicker they earn money and the greater edge they have over their competitors who take longer to market their products. I agree with Sean when he said having a group of marketers is more effective because they can pool their ideas. This also goes along with having an edge because the more ideas, the more creative ideas, and the faster they can market their products.

Can companies rely simply on consumers buying or do they need to make the consumers feel they need to buy what they are selling? Is that why consumers are less likely to buy in this economy because they are unsure of what they actually “need”?