Yes I have had a family member influence me into purchasing a product, multiple times. My mom and I are very close so I trust her opinion. Whenever I have a problem I typically take her advice. Pertaining to cosmetics, I have very dry skin and she suggested Olay products. I will never again buy another face lotion due to how well their product works. I am willing to pay more than a cheaper drug store alternative because I know it moisturizes my face without it being oily or breaking out. Social media has also influenced me because if I see people "liking" a page or talking about certain products I will be more likely to try them. Anytime I hear another person using a product and see them give it good reviews I will definitely give it a shot.
That is why it is important for a company to have good customer service and strong products. Ways for a company to earn business isn't just through marketing it is after the marketing has gotten a consumer to try the product and satisfying them so they will recommend and speak highly of the product. I think a lot of people hear about products this way and not even through advertisements. Word of mouth travels quickly so a company can only hope they have prepared enough that what is being said earns them more customers to gain revenue.
Do you think companies earn more business from advertising or from customers recommending and spreading the word about a product?
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