Dr. Pepper 10

Dr. Pepper 10 is a product put out by Dr. Pepper. In class we talked about how they received a lot of negative attention because the slogan was “It’s not for women.” I can see how this can be taken offense to, I however thought it was part of the commercial with how the scene was a man doing a lot of “manly” things. I thought it was pretty clever so guys would want to try it because it still had all the bold flavor as original Dr. Pepper and they would not feel out of place drinking a lighter soda.

I do think it was too far to make more commercials based off that. I completely understand how they were trying to market diet soda to men by calling it Dr. Pepper 10 instead of Diet Dr. Pepper. I even agree with changing the can so it does not undermine the original soda. I do think they could have had additional commercials that were more generic, targeting any gender.

But what I don’t understand is I have seen plenty of men drink diet coke. Coke is such a popular brand and flavor that diet or original is satisfactory depending on preference. Maybe Dr. Pepper isn't a popular enough soda to try to also had a diet soda and an original. I also think men don’t typically drink diet soda because they do not care as much about their figure as women. I do not think any marketing would make men drink Dr. Pepper 10 unless they were trying to lose weight and really loved Dr. Pepper. If the company was looking for ways to target men they should look into other aspects.

Do you think companies would be more successful if they market towards one gender only? Does the product come into effect, is it who is more likely to purchase the product to begin with?