Yahoo News

Lately I have been shocked by the news headline I see on my Yahoo home page. To me, a lot of the information shared is not “news” but that does not stop me from scanning through the headlines and reading particular articles each day. Most of these headlines are depressing accidents or missing persons but some are light and gossipy. It grabs attention of readers with headlines such as, “Topless photo of…” with a beautiful celebrity’s name, which no photo is provided. I feel a lot of the time the articles are posted before the facts are know so they will then continue to update with new information by creating a new article.

A lot of there articles even have spelling and grammar errors. This takes away validity of the article and seems less professional. But I still continue to read them along with many others. It seems they want Americans to stay uninformed of the facts and not be as intelligent as there is dating advice and polls about celebrities outfits, things that are fun sometimes but irrelevant in the long run. It makes me think who chooses what to write about and if they are paid to cover certain topics, people, etc.

Do you think yahoo news is a marketing tool for publicity? Do you think yahoo has the right to publish information in an unprofessional way when thousands are exposed? Why do you think or how do you think yahoo chooses the content of their articles?

Response to Sean's Question: Does the brand name standing for something affect whether you like and/or buy the product?

I agree with Sean that Bud does not have a brand that stands for something due to so many variations. It can be confusing always seeing a new product and having various options, unsure of how they will taste when they are incomparable to the rest of the brand. Sometimes this will impact the brand if they are not an established brand, however that is not the case with Bud.

I do not think the brand name standing for something affects whether a consumer will buy a Bud product. Like Sean said, because he likes the product taste he will continue to purchase the product. I think Bud does a good job expanding their brand rather than scattering the brand name and what it stands for. Bud has taken the opportunity to make a higher alcohol content beer, which for what you are paying for is a better value for the higher content of alcohol and adds a little more class to beer trying to get it closer to liquor rather than a canned alcohol. Also the Bud Light Lime Lime-a-Rita is targeting women who typically are not beer drinkers.

Do you think more companies should add variety or is it better to have concrete products that stand for something? Is either more beneficial to the company or the consumer or both?