While I’ve been home over break I have been able to watch
more television. I have seen plenty of commercials but have been surprised with
the number of companies partnering up with new products. The two that stood out
to me were command strips with febreze and venus with olay. Command strips now
allow febreze to be stuck up anywhere to give a fresh scent. Olay now has a
moisture bar on venus razors for a more comfortable shave.
I have noticed the companies who pair up are equally popular
and profitable products. I think that is to attract more or new customers to
existing products due to established and trusted brands. These products also
are making tasks more convenient without the company having to produce a new
type of product, simply pairing with another.
I think this is a great idea. I think companies will benefit from this and increase sales. I use venus razors and
olay face lotion. This makes me more likely to try the venus and olay razor to
see if it improves my shave over the regular razors.
Do you think it is smart for companies to pair up? Do you
think one company benefits more than the other?
