Response to Sean's Question: Why are businesses so popular marketing in New York?

As Sean had mentioned in his post, New York is filled with life. Not only is the state large, the population with in New York City is dense. Every person in NYC is chasing something, whether it be an acting or modeling career, a place on Wall street, or just trying to make it in the city. It is the job of marketing to target all those people. Social media helps marketers reach mass amounts of people in such a short period of time. It is efficient and very effective. Everyone wants to be clued in on the latest fashion or the newest thing, everyone is trying to reach the top and out do the others to stand out. Marketers can take advantage of that want people have to sell their products. By people wanting to exceed others they will spend money and be on alert for what is trending in the social media.

            It just makes sense popular businesses would market in New York due to the factors I listed above. By targeting such a broad range of people, using limited resources to reach millions will save the business money but will gain so much due to the large target market. A lot of people in New York are either wealthy or trying to appear as they are succeeding in the city life, so typically money isn’t an issue. This will also be good for businesses because they know people have money to spend on the latest products they are trying to sell. It is their job to get celebrities to back their product and everyone will follow their lead.

Do you think it is right that people care so much about what celebrity’s own/wear? Do you think our society would focus on more important things if they weren’t so focused on material possessions and money?

AMA Should John Sell the Information?

The AMA statement of ethics does not out right say it is not allowed to sell information from the survey. It eludes that is may not be considered ethical or responsible but nothing is mentioned about selling the information. The statement mostly focuses on not telling false information and not being racist, sexist, etc. basically just acting in an ethical way but at the discretion of who is making the decisions.

I voted that John should sell the information. As long as on the survey he did not state that the information would not be given out, I think it is fine to sell the information. I would have a problem however, and the AMA definitely would, with John selling the information if he had told those taking the survey that the information would not be sold or used elsewhere. That would be unethical and the people taking the survey would feel betrayed and would not trust the company again. I also think in a tough situation people usually push the limits on what is “ethical”. By selling the information John saves the company and does not have to lay off members of his business. To me, that is more beneficial than not selling the information as there is nothing stating it is illegal.

I think this is a common dilemma. People want information and money. I think people will try to sell the information they have for money, even if it is not the right thing to do. I often wonder how I get phone calls from blocked numbers wanting me to buy certain things that relate to items I have bought online. Sometimes I think companies sell my information to other companies if I express an interest in a particular type of clothing.

Do you think it is beneficial for companies to sell information? Do you think the backlash of selling the information out weighs the benefits?