As
Sean had mentioned in his post, New York is filled with life. Not only is the
state large, the population with in New York City is dense. Every person in NYC
is chasing something, whether it be an acting or modeling career, a place on
Wall street, or just trying to make it in the city. It is the job of marketing
to target all those people. Social media helps marketers reach mass amounts of
people in such a short period of time. It is efficient and very effective.
Everyone wants to be clued in on the latest fashion or the newest thing,
everyone is trying to reach the top and out do the others to stand out.
Marketers can take advantage of that want people have to sell their products.
By people wanting to exceed others they will spend money and be on alert for
what is trending in the social media.
It
just makes sense popular businesses would market in New York due to the factors
I listed above. By targeting such a broad range of people, using limited resources
to reach millions will save the business money but will gain so much due to the
large target market. A lot of people in New York are either wealthy or trying
to appear as they are succeeding in the city life, so typically money isn’t an
issue. This will also be good for businesses because they know people have
money to spend on the latest products they are trying to sell. It is their job
to get celebrities to back their product and everyone will follow their lead.
Do you think it is right that people
care so much about what celebrity’s own/wear? Do you think our society would
focus on more important things if they weren’t so focused on material
possessions and money?
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