Response to Sean's Question: Does the brand name standing for something affect whether you like and/or buy the product?

I agree with Sean that Bud does not have a brand that stands for something due to so many variations. It can be confusing always seeing a new product and having various options, unsure of how they will taste when they are incomparable to the rest of the brand. Sometimes this will impact the brand if they are not an established brand, however that is not the case with Bud.

I do not think the brand name standing for something affects whether a consumer will buy a Bud product. Like Sean said, because he likes the product taste he will continue to purchase the product. I think Bud does a good job expanding their brand rather than scattering the brand name and what it stands for. Bud has taken the opportunity to make a higher alcohol content beer, which for what you are paying for is a better value for the higher content of alcohol and adds a little more class to beer trying to get it closer to liquor rather than a canned alcohol. Also the Bud Light Lime Lime-a-Rita is targeting women who typically are not beer drinkers.

Do you think more companies should add variety or is it better to have concrete products that stand for something? Is either more beneficial to the company or the consumer or both?