Response to Sean's Question: Does Branding Make the Product?

I agree with Sean’s post. I too had never thought about consumers buying a product because of the label. It does seem like we are paying more attention to the brand rather than the product we are purchasing. I cannot imagine if a product had no label. I buy things because of the brand a lot of the times because I know the quality will be the same. When I am purchasing a product I have never bought before, if I am indecisive between 2 products I will choose the one with better packaging because if it looks better the product will be better is my logic. I also agree that due to the number of brands we are overwhelmed and tend to forget about what we are actually purchasing and not choosing the “better” brand.

Do you think if products had no labels or brands were not as prevalent that consumers would pay the extra money or would they focus more on the product? Do you think there is an actual difference in the product or is it strictly different brand names?