Response to Sean's Question: Is This the Next Big Successful Move in Marketing for Years to Come?

I do think this is the next big successful move in marketing. Because purpose based marketing has become a way of marketing there is competition for all companies to be socially responsible. Every business is going to move toward this trend to stay competitive because it is popular to be green and give back to the environment and community. There is no way companies will digress from this while others are moving forward and becoming more conscious. A customer is more likely to purchase a product of same quality, price, and value when the company is more socially responsible and has positive values then a company who is not.

I think the quote Sean provided perfectly describes what customers want, which shows customers want more from the company they are purchasing from. It makes the customer feel better about themselves for purchasing from a socially responsible company. Especially when more and more companies are in the news with negative press and the access we have to company’s records.